Apparel Trend Forecast Report 2014 Essay - 2080 Words

Apparel Forecast Trend Report: Spring/Summer 2014 Apparel Forecast Trend Report: Spring/Summer 2014 Women’s apparel has always been a dominant driving force in the fashion industry due to many factors—passion for style and trends, the variety of assortments offered at retail stores, contributions to the majority of clothing purchases, and the inspiration that comes from the runway shows in major capital cities in the U.S and abroad. In the past few years however, the fashion industry has responded in a positive way to menswear, focusing more on catering to male clientele (WikiAnalysis, 2012). The menswear market provides different categories of clothing that constantly†¦show more content†¦These past year’s fashion forecasts were on point when predicted that women’s clothing would emphasize summer bights and spring pastels—trends that became widely evident in both retail stores and on the streets. Due to the popularity among bold neon colors and light pastel shades in the women’s category of apparel, this influence has sparked the idea to emphasize the same styles in the men’s industry as well. According to the Denver Post, â€Å"these are among the trends you will be seeing a lot of in menswear, judging from the lines previewed to retail buyers in Las Vegas.† With an emphasis on menswear, these trade shows previewed similar trends found in women’s apparel this past year—short-sleeves, colored jeans, and colored shirts varying in colors from mint green to pink and yellow. Director of the Doneger Group made a very important statement in regards to the importance of this trend forecast for the near future when he said, â€Å"there’s a big movement to color.† Men are finally loosening up and looking for something new, warming up to colored shorts and pants, which will definitely be the next step. (Wolfe, 2012). Because color is a key concept in fashion, the â€Å"bold and bright† trend soon to take over the men’s fashion industry is very important in regards to responding to the market andShow MoreRelatedSports Clothing, Shoes, Accessories, Equipment And Service Industry1188 Words   |  5 Pages30 percent of the market, and gym and exercise equipment for about 20 percent (Hoover). Sports apparel is designed using advanced fabrics, to help athletes and active people keep cool, comfortable and dry through moisture management and other techniques. Sports apparel is also available in various fashionable designs. The crossover between fashion and exercise has created a demand for sports apparel among the female demographic. 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